Artificial Identity for utopian Worlds | Elisa Angella

Utopia is an ideal dimension usually associated with the positive meaning of dream, desire, hope.

Still, utopias can produce unpredicatble effects, if not catastrophic, especially during this contemporary era where humans no longer persue them just on an abstract level, using them for overcoming unexplored frontiers by turning their mental images into positive energy, but also as a concrete models on which building the real world.

The global crisis, the virtual society and the continuous city has tansformed umanity in a schizophrenic entity disperately looking for an identity, both individual and collective.

Disneyland and Las Vegas are just two examples of how the idea had been transformed into something concrete. Both are utopic worlds built on artificial identities meant to satisfy some kind of supposed needs of the contemporary society and of the human beings who are living in it.

Recently this phenomenon has become more dicreet, creeping into everyday life as festivals, brands, tourism and provoking an indigestion of meaning and sense, an hyperreality defined and dominated by the compulsive accumulation of disposable identities.

In this perspective we are preparing for an implosion whose truth the project might be found new standards and new dynamics useful for defining, in a not too distant future, a reality not more antagonistic, but an accomplice of Utopia.

“The Generic City is what is left after large sections of urban life crossed over to cyberspace. It is a place of weak and distended sensations, few and far between emotions, discreet and mysterious like a large space lit by a bed lamp.” (Koolhaas, 1995).

The text is presented as a reflection, a list of case studies aimed to trace the connections and identify relationships between the project of artificial identity – where identity is understood in archetypal sense – and the construction of utopian worlds.

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